Strategic Marketing
What programs are in place to proactively identify customers' needs?
How do you know if your brand and message positioning differentiates you in the market?
How do you engage customers and keep them completely satisfied?
Organizations investing time and money to understand customer needs and realign business strategies accordingly will become market leaders – or widen their gap if already a leader.1 Additional research demonstrates that only 17% of CEOs are very satisfied with their company's strategic marketing efforts.2
We realize organizations are continually searching for new ways to increase revenues, grow market share and strengthen customer relationships. Led by our AL2Asm (Ask, Listen, Learn and Act) process, our service in strategic market positioning provides Performance... Beyond Your Expectations.
| AL2Asm (Ask, Listen, Learn & Act) |
Market Research | Brand Positioning | Marketing Strategy & Execution |
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AL2Asm (Ask, Listen, Learn and Act): Almost 60% of satisfied customers are open to switching suppliers, while more than 90% of completely satisfied customers remain loyal.3 We often hear, "We know our customers, what they want and what they need to improve;" however, most companies do not actively engage their customers in a dialogue, much less act on it. Our personalized qualitative and quantitative process helps your organization proactively identify customer needs and act on these needs through customer-specific action plans. Results eliminate time spent on customers bringing low value, reduce customer frustrations, raise communication with customers, and create stronger customer partnerships and increased profitability. Market Research: Emotionally connected customers provide a 23% premium to the bottom line.4 Fact-based decisions result in a higher Return on Investment (ROI). We offer increased wisdom through market research with current, prospective and/or lost customers; analysis of sales and marketing departments; as well as knowledge of new markets and new product development. Results eliminate confusion about target markets, reduce inefficient use of budgets, raise understanding of what drives increased profitability, and create emotionally connected customers. Brand Positioning: Companies with strong brands can earn up to 5 percentage points higher total return to shareholders than their industry counterparts.5 We partner with you to create a strategy for brand positioning and brand messages. By conducting audits, measuring brand value, and building an effective strategy; we align your market positioning with your customers' needs. Results eliminate unnecessary marketing spending, reduce confusion in the market, raise awareness levels, and create competitive differentiation and positioning. Marketing Strategy & Execution: Many organizations have limited marketing budgets and are continually searching for the best venues to invest their dollars. Knowing if you are choosing the right venues, markets and measuring for success is vital to future growth. We provide a comprehensive analysis of your entire business to create a fully functional integrated marketing communication strategy – and can help execute this if needed. Results eliminate unnecessary time spent on non-core activities, reduce misalignment of opportunities, raise profitability, and create new business opportunities. |
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2 Nicolet National Business Pulse Executive Summary: Q3 2004.
3 Jennings, Jason (2002). Less is More. New York: The Penguin Group.
4 Fleming, John; Coffman, Curt, and Harter, James. "Manage Your Human Sigma." Harvard Business Review. July-August 2005: 107-114.
5 www.mckinsey.com.
Strategy & Planning
Organizations & People
Customers & Marketing
